![]() The pandemic derailed those plans.īut the company has recovered rapidly from the COVID-19 crisis, Sharpe said, and 2021 was its best sales year so far. XRG wanted to launch loyalty programs as part of its rebranding and growth strategy after it formed in 2018, when Z Capital purchased and rebranded chains formerly operated by Real Mex Restaurants through a court supervised bankruptcy auction. Paytronix, a company that builds loyalty programs and helps restaurants integrate digital technologies into their operations, powers the program. The program is available directly through its website, and customers can sign up by scanning a QR code at their tables. While designing the program, XRG surveyed customers and workers to ensure the offering included popular features, and to minimize any potential operational disruptions resulting from its implementation. “If you're going to do a loyalty program, it really truly has to be one that rewards, and rewards pretty quickly,” Sharpe said. The offering worth the fewest points is a queso order, worth 500 points, while an appetizer is worth 1,500 points. Those regulars - some of whom have patronized El Torito since it opened in the mid-1950s, according the Sharpe - are the backbone of the business.Ĭustomers at El Torito, Chevys and Acapulco can receive free guacamole just for signing up for XRG’s rewards offering. Customer accrue 10 points per dollar spent, with rewards escalating for every 500 points earned. “Obviously, it is going to drive sales, it's going to drive repeat guests, but it's going to just really help us connect better with regulars,” Sharpe said. About 40,000 people signed up in the first week and a half of the loyalty program’s existence. Though the loyalty program debuted just last month, customer response has been encouraging, Sharpe said.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |